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Related post: One of the ways in which L'Oreal enacts the biomedicalization of
women's bodies Ethinylestradiol Drospirenone and the racialization of the aging processes of women
(gendered degeneracy) is through the visual technology of dismembering
women's bodies. A Drospirenone Ethinylestradiol close examination of L'Oreal's advertisings for
skin-whitening products shows a systematic fragmentation of women's
bodies. Almost all the L'Oreal Drospirenone Tablets advertising images which I have came
across use cropped faces of women. One of the visual techniques used
by L'Oreal is the pairing of two cropped faces: one of which bears
certain pseudo-pathologies such Order Drospirenone as 'age spots,' premature-aging,'
'hyper-pigmentation,' and 'wrinkles.' The other cropped image would
feature the Yaz Drospirenone whitened, 'smooth, wrinkle-free' face of a woman.
As a result, L'Oreal's advertising often visually conceptualizes the
practice of skin-whitening both as a Drospirenone Acne violent technological
fragmentation of women's bodies as well as an instrument of bodily
transformation. As the following advertising for L'Oreal's
skin-whitening brand, Blanc Expert, shows, the visual fragmentation of
women's bodies is often reinforced by the claims of the power of these
skin-whitening products to penetrate deep inside the body thereby
transforming both the inside and the outside of the users of these
Lanc?me's exclusive Melo-No Complex(TM) limits the activity of the
messenger NO, a newly-discovered stimulator of melanin, produced by
keratinocytes. The complex, by targeting keratinocytes, boosts
whitening action by 15 times. A powerful combination of active
whitening ingredients Ethinyl Estradiol Drospirenone targets melanocytes to more effectively Order Drospirenone Online inhibit
the source of melanin production and as a result, diminishes the
skin's yellowish tone.
The image symbolically illustrates the technological prowess of
advanced skin-whitening biotechnology; its ability to penetrate,
fragment, colonize, and discipline the bodies of women. In this image,
the fragmentation of women's bodies is symbolically illustrated by a
beam of light shot through a tube. Buy Cheap Drospirenone Upon penetrating Buy Drospirenone Online the skin, this
phallic beam of light produces a new "radiant," Buy Drospirenone white face.
In this powerful visually Progestin Drospirenone fragmenting technology, the Purchase Drospirenone symbolic order
of masculinist technology and the aesthetics of white supremacy are
rendered as flesh in the "flawless", perfectly whitened and fragmented
face of a woman of colour.
In this context, the aggressive world-wide marketing of skin-whitening
commodities can be legitimated as benevolent 'cures' designed to
transform and transcend the "dark" "diseased," bodies of women of
colour. Ironically, not all women of colour can afford the "radiant"
whitened faces Ethinyl Estradiol And Drospirenone this technology promises. The following is a price list
for L'Oreal's Blanc Expert line. Purchase Drospirenone Online As I indicated earlier, this
particular skin-whitening brand name is aggressively promoted to Asian
women. Blanc Expert Mela-No Cx Blacc Expert Advanced Whitening Spot
Corrector (30 ml= $125 US), Blanc Expert Mela-NO Cx Supreme Whitening
Spot Corrector (30ml= $100 US ), Blanc Expert Advanced Whitening &
Anti-Dark Circles Drospirenone Yasmin Eye (100ml= $ 77 US), Blanc Ethinylestradiol And Drospirenone Expert Mela NO Cx
Advanced Whitening Night Renovator (100ml= $ 83 Drospirenone And Ethinyl Estradiol US). This one has the
'cutest' and the most ironic name: Blanc Expert Mela-No Cx UV Expert
Extra Large Double Protection SPF 50/PA+++ (30 ml= $59 US).
This list clearly demonstrates two important points: that these
products are highly expensive and that they contain relatively small
amounts of skin-whitening products. There is a common joke in Africa
to describe the practice of face whitening: "Fanta Faces & Coca Cola
Bodies." Fanta, in this context, refers to the orange colour of a soft
drink. The dark colour of the Coke soft drink in contrast refers to
the unbleached bodies of African women. This analogy is particularly
apt Yasmin Drospirenone because, like Drospirenone Estradiol skin-bleaching cosmetics, Coca Cola and Fanta soft
drinks are western products which are extensively marketed in Africa.
In its broadest sense, skin-whitening as 'anti-aging therapy' aims at
intervening, 'halting' and if possible, 'reversing' the aging
processes of mainly white women. I have suggested earlier that
advertisements for skin-whitening products which are marketed to white
women often use language suffused with the racialization of the aging
processes of white women and the biomedicalization of women of
colour's skin tones.
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